Sheng Siong Group Ltd and our subsidiaries, associated companies, affiliates, agents, contractors and service providers (“Sheng Siong”) take privacy very seriously.

Your privacy is important to us. This privacy policy (“Policy”) explains how we use, disclose and protect your personal information in accordance with the Personal Data Protection Act 2012 (“PDPA”).

This Policy applies to information collected via various channels (“Channels”), including but not limited to websites (“Sites”) and applications (“Apps”) such as:
http://shengsiong.com.sg and its sub-domains, as well as the mobile app SS Connect.

Consent

By using our Channels and/or providing your personal data, you agree to:

  • Be bound by this Policy
  • Consent to the collection, use and disclosure of your personal data

If you do not agree, please do not access the Channels or provide your personal data.

Sheng Siong does not knowingly collect personal data from individuals under 18 (“Minors”). If you are a Minor, please do not use the Channels or submit personal data.

Personal Data

Personal data refers to any information that can identify an individual.

We may collect the following:

  • Name
  • Contact details (phone number, email)
  • Date of birth
  • Gender
  • Home address
  • Delivery address
  • Payment details
  • Purchase and order history
  • Login credentials
  • Preferences
  • Any other identifiable information you provide

Important:

In line with PDPC guidelines:

  • We do not collect full NRIC numbers
  • Only last 3 digits + final letter may be collected
  • Full NRIC (if previously provided) is no longer retained after 1 September 2019 unless required by law

Automatic Data Collection:

We may also collect:

  • IP address
  • Browser/device information
  • Referring pages

You may adjust your browser/device settings to control this.

App Features:

Users may receive:

  • Unique ID
  • QR Code

Used for:

  • Lucky draws
  • Promotions

How Your Data Is Used

We do not sell or trade your personal data.

Your data may be used for:

  • Managing your account
  • Customer support
  • Processing orders and payments
  • Personalising your shopping experience
  • Sending promotions, offers, surveys and events
  • Running lucky draws and campaigns
  • Legal compliance and enforcement
  • Improving services
  • Research and analytics
  • System backup and recovery
  • Third-party integrations (e.g. social media)
  • Detecting fraud or illegal activity
  • Ensuring safety
  • Any other notified purpose

Marketing Opt-Out:

You can unsubscribe anytime via:

  • Email unsubscribe link
  • Contact request

(Use subject: “<PDPA>: …xxx…”)

Data Sharing

We only share your data when:

  • You have given consent
  • Required by law
  • Necessary for service delivery

This may include:

  • Subsidiaries and affiliates
  • Technology providers
  • Marketing agencies
  • Logistics partners
  • Payment processors
  • Legal and professional advisors

Third-Party Promotions:

If you join campaigns with partners:

  • Your data may be shared
  • We are not responsible for third-party data handling

Overseas Transfers:

Your data may be transferred outside Singapore with reasonable protection standards.

Retention

We retain personal data:

  • As long as necessary for its purpose
  • Then securely delete or anonymise

Unless retention is required by law or business needs.

Security

We implement industry-standard security measures, including:

  • SSL encryption
  • Secure systems

However:

  • No system is 100% secure
  • We are not liable for breaches unless caused by gross negligence, fraud, or wilful misconduct

You are responsible for:

  • Protecting your login credentials
  • Any activity under your account

External Sites

Our Channels may link to third-party platforms.

We:

  • Do not control these sites
  • Are not responsible for their data practices

Please review their privacy policies before sharing data.

Cookies

We use cookies and tracking technologies to:

  • Improve user experience
  • Remember preferences
  • Enable features (e.g. shopping cart, login)

You may disable cookies via your browser settings, but some features may not work.

Contact Us

You may:

  • Update your data via account settings
  • Request access, correction, or deletion
  • Contact us for any PDPA-related request

Email subject format:
“<PDPA>: …xxx…”

Please allow reasonable time for processing.

Note:
Some anonymised data may still be retained.

Updates

We may update this Policy from time to time.

In case of:

  • Mergers
  • Acquisitions
  • Reorganisation

Your data may be transferred to continue service.

Governing Law

This Policy is governed by Singapore law.

You agree to submit to the exclusive jurisdiction of Singapore courts.